The Content Engagement Metrics You Need to Further Your Content Strategy

In many ways, Google Analytics makes content engagement metrics simple enough for anyone to use. But, with a little more in-depth training, Google Analytics can yield much more focused data than what is normally reported on. Bounce rates, for example, give a high-level snapshot of the performance of your content; however, with the right setup and plan, you can create …

Measuring Content Marketing Performance Across the Customer Journey

We’ve been talking a lot about content marketing performance and measurement recently, but today we’re going to tackle one of the common misconceptions about content marketing: that the blog is the place for measuring your content marketing performance. Content is a deliberately vague word, but all too often it’s equated with blog content. Good content marketers take (at least partial) …

You Need a Content Measurement Plan to Harness the Power of Your Data

No matter how good the content that your team produces is, an effective content measurement plan is a critical part of maintaining executive buy-in and creating a sustainable content strategy. Consider that the most successful B2B content marketers utilize 39% of the marketing budget for content, and that will give you an idea of the critical role that content measurement …

Make the Most of Offline Marketing with Vanity URLs

We live in a multi-channel world, which means people can now satisfy their interest in learning more by simply picking up their phone to visit the website of a product or brand they just saw on TV or in a magazine. While some people may turn to Google search to learn more, you can easily link your online and offline …

What Every Online Marketer Needs to Know about the EU’s GDPR

On May 25, 2018, the European Union’s General Data Protection Regulation (GDPR) goes into effect. The GDPR will have an enormous impact on marketing practices in 2018 as it affects nearly every aspect of online marketing. This sweeping regulation updates data privacy laws originally enacted in 1995 by requiring companies to be more transparent about how personal data on EU …

Best Practices for Measuring Email Marketing Campaigns

Email marketing is a great way to stay in contact with your current and potential customer base. Many successful companies collect email addresses as a way to reach their target audience by sending valuable content and offers. However, how do you know if your efforts are working? The short answer: like all things digital, this data is measurable. So why …

5 Quick Tips to Increase Your Conversion Rates

A conversion rate is a simple metric that allows you to see what percentage of your visitors take a specific, desired action on your website. These conversions can range from visitors clicking on specific links, signing up for your newsletter, or making a purchase. For brick-and-mortar shops, semi-annual sales and free pretzel samples can entice window shoppers and passersby. But …