Make the Most of Offline Marketing with Vanity URLs

We live in a multi-channel world, which means people can now satisfy their interest in learning more by simply picking up their phone to visit the website of a product or brand they just saw on TV or in a magazine. While some people may turn to Google search to learn more, you can easily link your online and offline …

What Every Online Marketer Needs to Know about the EU’s GDPR

On May 25, 2018, the European Union’s General Data Protection Regulation (GDPR) goes into effect. The GDPR will have an enormous impact on marketing practices in 2018 as it affects nearly every aspect of online marketing. This sweeping regulation updates data privacy laws originally enacted in 1995 by requiring companies to be more transparent about how personal data on EU …

Best Practices for Measuring Email Marketing Campaigns

Email marketing is a great way to stay in contact with your current and potential customer base. Many successful companies collect email addresses as a way to reach their target audience by sending valuable content and offers. However, how do you know if your efforts are working? The short answer: like all things digital, this data is measurable. So why …

5 Quick Tips to Increase Your Conversion Rates

A conversion rate is a simple metric that allows you to see what percentage of your visitors take a specific, desired action on your website. These conversions can range from visitors clicking on specific links, signing up for your newsletter, or making a purchase. For brick-and-mortar shops, semi-annual sales and free pretzel samples can entice window shoppers and passersby. But …

Three Easy (But Effective) Web Analytics Tips for Small Business

Whether your site gets 100 or 100,000 visitors a month, sorting through all that web analytics data can be daunting. However, some basic web analytics tips can make wading through everything way easier and far more effective for your growing brand. Web analytics allow us to see the demographics and behavior of our web visitors, including where they come from, …

Book Review: The Customer Experience Revolution by Jeofrey Bean and Sean Van Tyne

How Companies Like Apple, Amazon, and Starbucks Have Changed Business Forever The Customer Experience Revolution by marketing experts Jeofrey Bean and Sean Van Tyne is a new, must-have book for selling your brand in the digital era. In this groundbreaking text, Bean and Van Tyne demonstrate how innovative brands are shifting consumer behavior and expectations by delivering pleasing customer experiences. …

How to Update Your Marketing Channels in Google Analytics

Are you struggling with how to analyze your marketing channels in Google Analytics? Do you have a large bucket of traffic categorized as ‘Other’ when you look at your Marketing Channels report? Are you struggling to make sense of your channel performance because you have to manually categorize your traffic sources? In this video, I’ll show you how to update …

Kick Up Customer Experience by Embracing Customer Reviews

In our CRM-focused world, tracking, measuring, and optimizing users’ customer experience receives a large part of our love, sweat, and tears to hit the dual goals of customer acquisition and retention. But that’s really only half of the solution. There’s a whole other way to boost the bottom line and improve customer experience—and many marketers overlook it. You need to …

How to Add Google Analytics to a YouTube Channel

Video is certainly one of the fastest growing channels on the web. And where else are people posting their videos than on YouTube. So why not measure the performance of your YouTube Channel with Google Analytics. In this video, I will show you best practices for setting up a property within your Google Analytics account and how to navigate to …

Top 3 Reasons People Don’t Click Through to Your Website

For small businesses, digital marketing can be an overwhelming venture. Social media, search engines, and marketing websites all present unique marketing challenges. But, the goal of each channel is the same: to get consumers to click through to your website and engage with your content. Click throughs are a way of measuring how many people see a link versus click …