Google Analytics is a free digital marketing measurement tool that allows you to measure your marketing channel performance and website audience. It is a valuable tool for anyone who manages a website to help understand the effectiveness of their marketing channels, content and user experience.
Having Google Analytics installed on your website is the first step of many opportunities to learn how to improve the effectiveness of your marketing strategy.
In this video, you will learn how to setup a Google Analytics account and how to verify that your website has Google Analytics installed by using the Google Tag Assistant Chrome plugin.
To create a Google Analytics Account, all you need to get started is have a Google/Gmail email address. Navigate to https://accounts.google.com and sign up with your Google account. The Google Tag Assistant plugin can be found in the Chrome Store and is easy to add to your browser.
After you setup your Google Analytics account, be sure to download our FREE Google Analytics Checklist to make sure you’re following best practices. Downloading the checklist will also register you for our monthly newsletter where we offer free monthly tips on how to use Google Analytics.
If you have any questions on how the process works, we offer 1-hour consultation services and are happy to walk you through any process and answer your questions. Or you can learn more about our digital analytics services for marketers and small businesses.