Three Easy (But Effective) Web Analytics Tips for Small Business

Whether your site gets 100 or 100,000 visitors a month, sorting through all that web analytics data can be daunting. However, some basic web analytics tips can make wading through everything way easier and far more effective for your growing brand. Web analytics allow us to see the demographics and behavior of our web visitors, including where they come from, …

Book Review: The Customer Experience Revolution by Jeofrey Bean and Sean Van Tyne

How Companies Like Apple, Amazon, and Starbucks Have Changed Business Forever The Customer Experience Revolution by marketing experts Jeofrey Bean and Sean Van Tyne is a new, must-have book for selling your brand in the digital era. In this groundbreaking text, Bean and Van Tyne demonstrate how innovative brands are shifting consumer behavior and expectations by delivering pleasing customer experiences. …

How to Update Your Marketing Channels in Google Analytics

Are you struggling with how to analyze your marketing channels in Google Analytics? Do you have a large bucket of traffic categorized as ‘Other’ when you look at your Marketing Channels report? Are you struggling to make sense of your channel performance because you have to manually categorize your traffic sources? In this video, I’ll show you how to update …

Kick Up Customer Experience by Embracing Customer Reviews

In our CRM-focused world, tracking, measuring, and optimizing users’ customer experience receives a large part of our love, sweat, and tears to hit the dual goals of customer acquisition and retention. But that’s really only half of the solution. There’s a whole other way to boost the bottom line and improve customer experience—and many marketers overlook it. You need to …

How to Add Google Analytics to a YouTube Channel

Video is certainly one of the fastest growing channels on the web. And where else are people posting their videos than on YouTube. So why not measure the performance of your YouTube Channel with Google Analytics. In this video, I will show you best practices for setting up a property within your Google Analytics account and how to navigate to …

Top 3 Reasons People Don’t Click Through to Your Website

For small businesses, digital marketing can be an overwhelming venture. Social media, search engines, and marketing websites all present unique marketing challenges. But, the goal of each channel is the same: to get consumers to click through to your website and engage with your content. Click throughs are a way of measuring how many people see a link versus click …

Measuring an Integrated Digital Marketing Strategy

Customers interact with brands through numerous channels and touchpoints along their paths to purchase. That’s why developing a seamless integrated digital marketing strategy that is consistent across each channel is so important when building or maintaining a brand. However, while integrated digital marketing brings its own challenges, measuring its success and execution adds a completely new and complicated set of …

How to Set Up a Google Analytics Account

Google Analytics is a free digital marketing measurement tool that allows you to measure your marketing channel performance and website audience. It is a valuable tool for anyone who manages a website to help understand the effectiveness of their marketing channels, content and user experience. Having Google Analytics installed on your website is the first step of many opportunities to …

Why You’ll Love Adobe Analytics Workspace

Warning: We’re about to get our geek on. If you’re using Adobe Analytics and haven’t discovered the joy of using Workspace, you will after reading this. Adobe Analytics Workspace is one of the easiest, most intuitive analytical reporting tools we’ve come across inside Adobe Analytics—and outside of it, too. It’s miles more granular than Google Analytics, easier than Excel, and …

The Power of Google Optimize and A/B Testing

It’s a pretty simple formula: If you have a business, you need your customers to perform certain actions in order to hit your goals. On your website, those actions translate to filling out a form, signing up for a newsletter, making a purchase, or even just consuming the content that you create. And since you’re reading a blog on optimization, …