The Anatomy of Adobe Analytics Reports: Traffic and Conversion Fundamentals

Adobe Analytics, a robust and customizable web analytics software, is an excellent tool for large corporations that need specialized adaptations to meet their organization’s needs. Called Omniture before it was purchased by Adobe, this powerful platform is becoming more and more popular among medium-to-large sized businesses. However, for those already trained in Google Analytics, transitioning to this alternate platform with …

Get Google Analytics Certified the Smarter, Faster way

Given the business insights offered by Google Analytics, many marketers consider getting Google Analytics certified to further their knowledge of this useful tool. After all, the training required to acquire this certification ensures that your business is ready to get the most out of your Google Analytics toolkit. The real question is: will Google Analytics Certification afford you the skills …

Data Dictionary: The Site Search Reporting Tool in Google Analytics

Wouldn’t it be amazing if your users could tell you exactly what they’re looking for on your site? Direct feedback such as, “Hello, I’d like a hypo-allergenic, king-sized pillow!” or “Why is it so hard to find the phone number for customer service?” Luckily, the tools exist for this to happen. If you have a site search bar, chances are …

How Digital Data Is Transforming the Travel Industry

Way before Travelocity, Kayak, or Expedia—and before the internet was a part of everyday life—there were tons of small travel agencies that knew their customer’s travel preferences and catered to them expertly. They’d meet with their customers face-to-face to discuss budget, interests, and destination ideas, before calling around to airlines, hotels, and rental agencies to create a personalized itinerary. This …

Fast, Flexible, Fearless: The Power of Agile Marketing

Are you familiar with the concept of agile marketing? If not, you should be. Agile marketing is a process that helps marketing teams work faster with more flexibility and creativity when executing campaigns. Agile marketing privileges bite-sized projects, data analytics, strong team collaboration, and iterative learning in order to constantly incorporate feedback and improve strategies. It’s a collaborative approach in …

Google Analytics vs. Facebook Reporting: What You Need to Know – Part II Marrying Your Facebook and Google Analytics Efforts

Marrying Your Facebook and Google Analytics Efforts Google Analytics, Facebook, and sales—oh my! There’s so much to monitor between websites and social, it can get overwhelming fast. That’s why we’re here to help cut through the overwhelm! Last week, we dove into the wonderful world of Facebook reporting, looking at different data points that Facebook Ads Manager allows you to …

Google Analytics vs. Facebook Reporting: What You Need to Know – Part I Facebook Reporting 101

Numbers matter. And as a digital marketer, it’s important to ensure that the data you rely on for decision making is as thorough and accurate as possible. You need data that offer a holistic view of all touch points in the customer decision journey. You need a thorough understanding of your past impact to plan for the future of your …