Top Digital Analytics Blogs to Follow in 2017

Digital analytics plays a key role to a successful digital marketing strategy. Having the ability to measure your website and how your paid digital marketing efforts perform is important to understand what works at driving more leads and increased revenue. For many companies, there isn’t enough budget to warrant a full time analytics position. Instead, the role of measuring performance …

Things to Consider when Looking for an Analytics Agency

There are several reasons for hiring an analytics agency. Finding resources with adequate experience in the industry is a challenge, so companies look to analytics consulting agencies to support their analytics strategy. Below are some things to consider when you’re looking to hire an analytics agency. Marketing Agency or Analytics Agency Marketing agencies who manage several components of a client’s …

2016 Digital Analytics Year in Review

Another year goes by where the major players in Digital Analytics continue to evolve. Google Analytics and Adobe Analytics have both had significant improvements in the past year. Let’s take a look and review. Google Analytics Earlier this year, Google launched several new products, bundled them together and called it Google Analytics 360 Suite. The bundle includes; Google Analytics 360, …

Ambitny Blog Introduction

Nicole Leite, Founder and Chief Analyst of Ambitny, provides readers with a glimpse into the content that will be available in the blog. If you have any suggestions, please leave a comment below.