Measuring Content Marketing Performance Across the Customer Journey

We’ve been talking a lot about content marketing performance and measurement recently, but today we’re going to tackle one of the common misconceptions about content marketing: that the blog is the place for measuring your content marketing performance. Content is a deliberately vague word, but all too often it’s equated with blog content. Good content marketers take (at least partial) …

Transform Your Blogging Strategy With Web Analytics: Part 2

Tailoring Article Content & Length An organization’s content marketing strategy is only as good as the data that informs it, which is why website analytics are so critical to maximize the ROI of your blogging efforts! As we discussed last week, there are various data points that shed valuable insight on the effectiveness of your current blog content, including referral …

Transform Your Blogging Strategy With Web Analytics: Part 1

Refining Publicity Efforts & Content Type Maintaining a company blog can establish brand loyalty, build authority in your industry, and serve as great publicity for your organization. In fact, B2B marketers who blog regularly bring in a reported 67% more leads than those who don’t. But, like any other type of business-related strategy, a content marketing plan is nothing without …