The Content Engagement Metrics You Need to Further Your Content Strategy

In many ways, Google Analytics makes content engagement metrics simple enough for anyone to use. But, with a little more in-depth training, Google Analytics can yield much more focused data than what is normally reported on. Bounce rates, for example, give a high-level snapshot of the performance of your content; however, with the right setup and plan, you can create …

Measuring Content Marketing Performance Across the Customer Journey

We’ve been talking a lot about content marketing performance and measurement recently, but today we’re going to tackle one of the common misconceptions about content marketing: that the blog is the place for measuring your content marketing performance. Content is a deliberately vague word, but all too often it’s equated with blog content. Good content marketers take (at least partial) …

You Need a Content Measurement Plan to Harness the Power of Your Data

No matter how good the content that your team produces is, an effective content measurement plan is a critical part of maintaining executive buy-in and creating a sustainable content strategy. Consider that the most successful B2B content marketers utilize 39% of the marketing budget for content, and that will give you an idea of the critical role that content measurement …

Transform Your Blogging Strategy With Web Analytics: Part 2

Tailoring Article Content & Length An organization’s content marketing strategy is only as good as the data that informs it, which is why website analytics are so critical to maximize the ROI of your blogging efforts! As we discussed last week, there are various data points that shed valuable insight on the effectiveness of your current blog content, including referral …

Transform Your Blogging Strategy With Web Analytics: Part 1

Refining Publicity Efforts & Content Type Maintaining a company blog can establish brand loyalty, build authority in your industry, and serve as great publicity for your organization. In fact, B2B marketers who blog regularly bring in a reported 67% more leads than those who don’t. But, like any other type of business-related strategy, a content marketing plan is nothing without …