How Digital Analytics Can Drive Better Web Design

In the not-so-distant past (try a mere 5 years ago), user experience strategies relied primarily on click-stream analysis to inform design decisions, tracking how visitors navigate through a website using a standard desktop/laptop computer. Website user data is no longer so simple. We now live in a multi-screen universe where laptop, mobile, and tablet devices have proliferated. Each device comes …

Transform Your Blogging Strategy With Web Analytics: Part 2

Tailoring Article Content & Length An organization’s content marketing strategy is only as good as the data that informs it, which is why website analytics are so critical to maximize the ROI of your blogging efforts! As we discussed last week, there are various data points that shed valuable insight on the effectiveness of your current blog content, including referral …

Transform Your Blogging Strategy With Web Analytics: Part 1

Refining Publicity Efforts & Content Type Maintaining a company blog can establish brand loyalty, build authority in your industry, and serve as great publicity for your organization. In fact, B2B marketers who blog regularly bring in a reported 67% more leads than those who don’t. But, like any other type of business-related strategy, a content marketing plan is nothing without …

The Ever-Changing Role of the Digital Marketing Analyst

As technology has advanced, analytics tools have allowed us to better measure the data we collect. Yet not just anyone can read the numbers and develop actionable strategies from them. Beyond the mountain of analytics technology available today, there’s a human side to digital analytics that is even more essential. That’s why the digital analyst—also known as a digital marketing …

Top Digital Analytics Blogs to Follow in 2017

Digital analytics plays a key role to a successful digital marketing strategy. Having the ability to measure your website and how your paid digital marketing efforts perform is important to understand what works at driving more leads and increased revenue. For many companies, there isn’t enough budget to warrant a full time analytics position. Instead, the role of measuring performance …