The Content Engagement Metrics You Need to Further Your Content Strategy

In many ways, Google Analytics makes content engagement metrics simple enough for anyone to use. But, with a little more in-depth training, Google Analytics can yield much more focused data than what is normally reported on. Bounce rates, for example, give a high-level snapshot of the performance of your content; however, with the right setup and plan, you can create …

Measuring Content Marketing Performance Across the Customer Journey

We’ve been talking a lot about content marketing performance and measurement recently, but today we’re going to tackle one of the common misconceptions about content marketing: that the blog is the place for measuring your content marketing performance. Content is a deliberately vague word, but all too often it’s equated with blog content. Good content marketers take (at least partial) …

Data Dictionary: The Site Search Reporting Tool in Google Analytics

Wouldn’t it be amazing if your users could tell you exactly what they’re looking for on your site? Direct feedback such as, “Hello, I’d like a hypo-allergenic, king-sized pillow!” or “Why is it so hard to find the phone number for customer service?” Luckily, the tools exist for this to happen. If you have a site search bar, chances are …

Google Analytics vs. Facebook Reporting: What You Need to Know – Part II Marrying Your Facebook and Google Analytics Efforts

Marrying Your Facebook and Google Analytics Efforts Google Analytics, Facebook, and sales—oh my! There’s so much to monitor between websites and social, it can get overwhelming fast. That’s why we’re here to help cut through the overwhelm! Last week, we dove into the wonderful world of Facebook reporting, looking at different data points that Facebook Ads Manager allows you to …

Google Analytics vs. Facebook Reporting: What You Need to Know – Part I Facebook Reporting 101

Numbers matter. And as a digital marketer, it’s important to ensure that the data you rely on for decision making is as thorough and accurate as possible. You need data that offer a holistic view of all touch points in the customer decision journey. You need a thorough understanding of your past impact to plan for the future of your …

Digital Data Dictionary: Understanding Page Value in Google Analytics

Companies invest copious amounts of time, talent, and money into developing visually appealing and effective websites, while digital marketers carefully plan out pages that support product and brand initiatives. But, how does a digital marketer measure the value that an individual webpage brings to their business? For some, their go-to answer is to check the number of page views. However, …