How Digital Analytics Can Drive Better Web Design

In the not-so-distant past (try a mere 5 years ago), user experience strategies relied primarily on click-stream analysis to inform design decisions, tracking how visitors navigate through a website using a standard desktop/laptop computer. Website user data is no longer so simple. We now live in a multi-screen universe where laptop, mobile, and tablet devices have proliferated. Each device comes …

Transform Your Blogging Strategy With Web Analytics: Part 2

Tailoring Article Content & Length An organization’s content marketing strategy is only as good as the data that informs it, which is why website analytics are so critical to maximize the ROI of your blogging efforts! As we discussed last week, there are various data points that shed valuable insight on the effectiveness of your current blog content, including referral …

Transform Your Blogging Strategy With Web Analytics: Part 1

Refining Publicity Efforts & Content Type Maintaining a company blog can establish brand loyalty, build authority in your industry, and serve as great publicity for your organization. In fact, B2B marketers who blog regularly bring in a reported 67% more leads than those who don’t. But, like any other type of business-related strategy, a content marketing plan is nothing without …