Content Measurement Handbook

$399.00

          (Valued at $5,500*)

Learn how to inform your content strategy with data. In this customized content measurement handbook, we demystify Google Analytics and teach you how to measure the effectiveness of your content strategy.

In this guide, you’ll learn:

  • How to define content goals
  • Which metrics you should use to measure content goals
  • How to configure Google Analytics for content measurement
  • The key reports for measuring content performance
  • How to determine which content drives more sales or leads

Created just for Content Strategists

Most analytics resources are aimed at sales, social or SEO. This content measurement handbook is written just for content strategists like you. The handbook is full of screenshots to help you navigate and understand Google Analytics features. There are also handy downloadable worksheets to help you establish goals and metrics.
 
When you purchase The Google Analytics for Content Strategists Handbook, you’ll also receive the following:
  • Lifetime access to the handbook with future updates
  • Lifetime access to a private LinkedIn group where you can ask questions about the product
  • 10% discount on all services provided by Ambitny
  • Access to a Data Studio report template that you can use to measure content immediately

*$5,500 value is based on hiring a digital marketing analytics professional to perform the same activities outlined in this handbook.

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